Seaside Beauty Lounge
Custom Brand Identity | Website Design
SBL is a new kind of beauty experience, where judgement is left at the door and your comfort is always their top priority. They're all about meeting you where you are and helping you feel your absolute best. They promise to ensure you always leave their space feeling better than when you walked in.
Meghan, of Seaside Beauty Lounge, had previously worked with a designer to whip up a logo for her budding business, but needed more help to refine and develop the brand. She enlisted Elodie to step in and help mature the SBL brand identity, and also design and build a website for the business. We introduced a new, modern logo, coupled with a chic type kit and a color palette that exudes "elevated coastal," to push this brand towards a more luxury, yet approachable, audience.
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In just one month after launch, SBL saw a 30% increase in client inquiry and acquisition. Since developing her brand into a well-rounded identity, along with creating a website to field bookings and client requests, Meghan has even been able to hire two more employees to help keep up with the demand. Today, Meghan tells us her only regret is not bringing us on sooner!
