University of London & LSE
Overarching Paid Social Advertising
The partnership between the London School of Economic and Political Science and the University of London is familiar, but their relationship with 2U's marketing team is fairly new. At the beginning stages, we worked tirelessly to cast an intentionally wide net with our targeting strategy in order to gain a solid understanding of who our audience is. Part of this initiative included batch testing different value propositions that we thought would resonate.
The following collection of paid social advertisements are a sampling of the tests run to drive prospect awareness and harness interest. Our efforts have resulted in some of the fastest growth in prospect volume in 2U's portfolio.